Serial numbers 1, 2 and 3. A completely new way to think about signs, presentation, information portals and public access interactivity. I believe the digital signage industry mindset is wrong. A poster is a thoughtful artistic creation of photographer, art director, graphic designer, copy writer, production staff and marketing specialist. Current digital signage is a bad PowerPoint presentation combined with useless information and no thought given to its purpose and what it should accomplish.