Monthly Archives: July 2010

Disney Vacation and 3D Thinking…

I am just back from a week in Orlando where I had some much needed family time. The only 3D experience I had was at Disney’s Hollywood Studio theme park where we went to the Kodak Muppet 3D theater. The entrance had a large lenticular poster that was a disappointment. I’d give anything to have a chance to show them what is possible! Unfortunately, I have no contacts at Disney and have not had success getting anyone’s attention there. 

The 3D muppet movie was a tour de force of poke your eye out 3D “effects”. My eyes were significantly crossed for most of the time and I could feel the eye strain. The movie was short, and therefore the discomfort was really short lived so as not to be a major concern.  I enjoyed it (again) as much as the first time I saw it a few years ago.

I think the movie was still representative of what most people think about in terms of what a 3D movie is. Gimmick – stuff popping out of the screen seeking oohs and ahhhs from the audience.  The polarized glasses were less than ideal – they could use an upgrade ;^) as the lens material was all wrinkled I suspect from heat.

The whole experience got me thinking about autostereoscopic technology for theme parks and special purpose educational and entertainment venues.  Signage with a greater level of accuracy depicting information! That could really be useful, and cost effective. Just a small amount of observation showed that only a tiny percentage of people notice any of the signage and rarely give it more than a passing glance.  There is a lot to explore with regards to the potential. As I read trade publications, there is considerable copy devoted to hardware and scant attention given to content creation. This is bass akwards in my humble opinion.  I’d say the hardware represents about 10% of the contribution to a sign’s effectiveness – yet it receives 90% of the budget in many cases. Inexperienced designers throw content from stock photography and clip art together with papyrus type face text and think they have a work of art. No thought is given to the purpose of the sign or what information it is to impart or what action is desired on the part of the viewer.

I did a small case study type investigation with Yankee Candle for retail point of information signage and I am motivated to spend some additional time on this. The opportunities appear to be considerable.


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Filed under 3D Advertising, 3D Photography, autostereoscopic